Executive -Consumer & Market Insights (CMI) at Proten

Role Summary

• Our Client is seeking a data-driven and consumer-centric CMI Executive to lead the planning and execution of end-to-end research projects. Reporting to the VP & Head of CMI, you will bridge the gap between raw data and actionable business strategies, ensuring our brand and marketing teams have a deep understanding of consumer behavior and market trends.

Key Responsibilities

• Project Leadership: Manage the full research lifecycle: from crafting briefs with brand teams to overseeing fieldwork and final delivery.
• Quality Control: Ensure data integrity through rigorous sanity checks on outputs from external research partners.
• Consumer Immersion: Uncover deep insights through regular home visits, consumer observations, and retail trade visits.
• Stakeholder Management: Coordinate with external agencies for fieldwork, data collection, and operational tasks (POs/Payments).
• Strategic Insights: Synthesize qualitative and quantitative data to provide clear, impactful growth recommendations.

Requirements

• Experience: 2–3 years in Market Research (Agency or Client-side).
• Technical Skills: Hands-on experience with questionnaire design, fieldwork planning, and report writing.
• Project Scope: Familiarity with Product Tests, Brand Health Tracking, and U&A (Usage & Attitude) studies.
• Competencies: Strong statistical knowledge, ability to multitask in a complex environment, and excellent communication skills