Email Marketing Specialist at Project Growth

• This role combines a firm knowledge of the tactical production side of Email & SMS Marketing and an understanding of a brand’s business to provide support on deadline execution, and communication across multiple channels, and to ensure the execution of a successful Lifecycle Marketing program.

Key Responsibilities:

Campaign Development and Execution

• Create and implement email and SMS marketing campaigns that align with our overall marketing strategy.
• Collaborate with creative and content teams to develop compelling and engaging messaging that aligns with brand voice.

Segmentation and Personalization

• Segment audiences based on behavioral and demographic data to tailor messaging.
• Utilize dynamic content and personalization techniques to increase engagement and CVR.

Data Analysis and Reporting

• Monitor and analyze campaign performance using key metrics.
• Provide regular reports on campaign effectiveness and make recommendations for improvement.

Lifecycle Marketing Strategy

• Contribute to the development of lifecycle marketing strategies that grow customer retention, ROI, and LTV.
• Identify opportunities for targeted campaigns at different stages of the customer journey.

Testing and Optimization:

• Implement A/B testing to improve campaign performance.
• Continuously optimize messaging, targeting, and timing to maximize results.

Compliance and Best Practices:

• Ensure all campaigns comply with legal regulations and industry best practices.
• Stay updated on emerging trends in email and SMS marketing.

Qualifications:

• 2+ years of relevant experience
• Must have experience with Klayvio (non-negotiable). Experience with Braze/Iterable is a plus, as is experience with Attentive and/or Postscript
• Familiarity with Google Analytics or similar analytics tools
• Knowledge of HTML and CSS for email marketing is a plus
• Strong analytical and critical thinking skills
• Strong project management skills, organizational skills, and a keen attention to detail