Email Marketing Specialist at Pickmeup

Job Description

• Produce and execute all email and SMS campaigns, including building emails from templates and HTML, copywriting, asset coordination, QA, and scheduling.
• Support various strategic programs via manual and triggered campaigns across the customer lifecycle including prospecting, win-back, nurturing, post-purchase, loyalty, retention, surveys, and transactional emails.
• Build effective target audiences and segments for every message to drive engagement and revenue performance against KPI goals.
• Manage and execute email/SMS marketing calendar and ensure alignment with business priorities, demand forecasts, and internal stakeholders.
• Use customer data such as web-behavior to drive the message and content personalization.

Requirements

• Candidates should possess a Master's Degree / Bachelor's Degree / HND / OND qualification
• 1 - 5 years work experience.
• Proven experience managing an email marketing program.
• Hands-on experience in marketing automation platforms.
• Detailed knowledge of email regulations, best practices, and compliance internationally in various regulatory regimes (e.g., GDPR or CASL).
• Proven work experience in growing, engaging with, and analyzing the performance of a large email marketing database.
• Experience building an email marketing campaign from scratch.
• Knowledgeable in Google Analytics, HTML/CSS, A/B Testing, and other CMS.
• Experience using SQL and similar queries to analyze data.
• Proficient in data analytics to determine important data and be able to suggest improvements.
• Knowledge of SEO/SEM.
• Excellent written communication skills.
• Strong project management skills and exceptional attention to details.