Email Marketing Specialist at Crescita Solutions

Role Overview

The Email Marketing Specialist will manage Crescita Solutions’ email campaigns, from content creation to automation and performance analysis. This role requires a strong grasp of audience segmentation, customer journeys, and engagement strategies. The specialist will be responsible for crafting compelling email flows that drive conversions, nurture leads, and build long-term customer loyalty.

Key Responsibilities

• Plan, design, and execute email campaigns for clients and internal initiatives.
• Segment audiences and tailor messaging for personalized engagement.
• Optimize open rates, click-through rates, and conversion rates through testing.
• Integrate email marketing with CRM systems to support lead nurturing.
• Track performance metrics and generate actionable insights for improvement.
• Stay updated on email deliverability best practices and compliance (GDPR, CAN-SPAM).

Requirements

• Proven experience with email marketing tools such as Mailchimp, HubSpot, or Klaviyo.
• Strong copywriting and storytelling skills.
• Analytical mindset with experience in A/B testing.
• Knowledge of CRM integrations and customer journey mapping.

Working Conditions & Benefits

• Flexible remote work environment.
• Opportunity to lead and execute email marketing strategies for diverse Pan-African and international clients.
• Access to premium tools (HubSpot, Mailchimp, Klaviyo, ActiveCampaign) to streamline campaigns and analytics.
• Exposure to cross-functional teams including SEO, content, paid ads, and design, fostering holistic growth.