E -Commerce Marketing & Communication Specialist at Society for Family Health (SFH)

The E-Commerce Marketing Strategist will be responsible for building and managing search campaigns and creating programmatic advertising campaigns on the e-Pharma Platform for the project target audience. In collaboration with the project team and partners the role assist in developing content for the E-Pharma Platforms of both Health Plus and SFH with the goal of increasing online traffic and conversions. The marketing Specialist will create social media and website campaigns to boost user engagement and service uptake. The role will monitor the performance of all campaigns and projects by using tools like Google Analytics etc. The position requires the expert management of all aspects of search campaigns and programmatic advertising campaigns, and the expert management of projects of various size, scope and complexity. The Strategist is also responsible for tracking and analyzing campaign data to identify optimization opportunities and make recommendations and outline best practices to clients

Job-role: 

The successful candidate will perform the following functions:

• Coordinate and execute various campaign types through the various Advertising technology acquired by the project
• Plan and manage programmatic advertising solutions utilizing Demand-Side Platform (DSP)
• Stay abreast of changing technologies and requirements for campaign and advertising solutions
• Research, test, and manage relevant keywords and interest groups
• Effectively communicate optimization opportunities to client to help grow the overall success of the various campaign ad types
• Closely monitor campaign performance and develop/maintain reporting to communicate progress on key metrics
• Responsible for ongoing analysis of campaign statistics to continually improve ad performance and traffic.
• Lead client-facing calls and in-person meetings
• Meet with client(s) on a regular basis to review and discuss campaign performance, offering insights to trends, reviewing reports and compiling and presenting monthly and quarterly business reviews

Qualifications/Experience:

• First in Marketing related (marketing, Business or communication) field with cognate experience in e- commerce marketing communication sector.
• Minimum of 7 years’ relevant experience
• Ability to build and manage search campaigns and creating programmatic advertising campaigns and content.
• Hands-on knowledge of web analytics and optimization tools (primarily Google Analytics)
• Understanding of digital marketing best practices

Skills and competencies: 

• Ability to analyze complex situations and make inferences
• Ability to work in teams

Compensation & Benefits:

The compensation package for this position is very attractive and designed to attract, motivate and retain talented candidates.