E-commerce Manager at Smart Partners

Job Summary

• The E-commerce Manager is responsible for overseeing the company’s online sales operations, optimizing digital channels to drive revenue, improve customer experience, and ensure seamless end-to-end e-commerce performance.
• This role combines commercial strategy, digital marketing, platform management, and data analytics.

Key Responsibilities
E-commerce Strategy & Growth:

• Develop and execute the e-commerce growth strategy aligned with business objectives
• Identify opportunities to increase online sales, conversion rates, and average order value
• Manage product assortment, pricing strategies, and promotions

Platform & Website Management:

• Oversee daily operations of the e-commerce
• Ensure website functionality, uptime, UX/UI optimization, and mobile responsiveness
• Coordinate with developers for updates, integrations, and troubleshooting

Digital Marketing & Traffic Generation:

• Plan and manage digital campaigns (SEO, SEM, email marketing, social media, paid ads)
• Optimize customer acquisition and retention strategies
• Collaborate with content and design teams for campaign execution

Analytics & Reporting:

• Track KPIs such as conversion rate, traffic, bounce rate, CAC, and ROI
• Use analytics tools (Google Analytics, dashboards) to derive insights and inform decisions
• Prepare periodic performance reports with actionable recommendations

Order Fulfillment & Operations:

• Oversee order processing, inventory coordination, and logistics performance
• Ensure timely delivery and efficient returns management
• Work closely with store officer and supply chain teams

Customer Experience & Support:

• Enhance customer journey from browsing to post-purchase
• Monitor customer feedback, reviews, and service quality
• Implement improvements to increase customer satisfaction and loyalty

Vendor & Stakeholder Management:

• Manage relationships with external vendors (payment gateways, logistics partners, agencies)
• Collaborate cross-functionally with Sales, Marketing, IT, and Operations teams

Key Requirements

• Bachelor’s Degree in Business Administration, Marketing, or related field
• 4–6 years experience in e-commerce or digital commerce management
• Strong knowledge of e-commerce platforms and digital marketing tools
• Proficiency in data analysis and performance tracking
• Understanding of UX/UI principles and customer behavior
• Strong project management and organizational skills

Core Competencies:

• Commercial acumen
• Data-driven decision making
• Digital marketing expertise
• Customer-centric mindset
• Problem-solving and innovation
• Stakeholder management.