E-Commerce & Digital Marketing Specialist at Lonadek

Job Summary

• As an E-Commerce & Digital Marketing Specialist with extensive experience in sales and marketing within the Energy, Power, Oil & Gas sectors, you will play a pivotal role in developing and implementing digital marketing strategies to drive online engagement, making sales, enhance brand visibility, and optimize the e-commerce channels of the company.
• You will leverage your expertise in digital marketing, e-commerce platforms, and industry-specific knowledge to create effective campaigns and initiatives that resonate with the target audience.

Responsibilities

• Digital Marketing Strategy: Collaborate with cross-functional teams to develop and execute comprehensive digital marketing strategies aligned with the company's goals.
• Identify market trends, customer behaviours, and industry developments to inform strategy adjustments.
• Utilize SEO, SEM, email marketing, content marketing, and social media to drive traffic and conversions.
• Manage and optimize the company's e-commerce platforms, ensuring a seamless user experience and a customer-centric approach.
• Monitor online sales performance, analyse conversion rates, and implement strategies to improve sales funnel efficiency.
• Coordinate with the sales team to align online and offline sales efforts.
• Develop engaging and industry-relevant content for digital platforms, including websites, social media, blogs, and email campaigns.
• Collaborate with subject matter experts to create content that educates and informs the target audience about energy, power, oil & gas topics.
• Manage the company's social media accounts, curating content and engaging with the audience.
• Monitor social media trends, respond to comments, and create content that fosters community engagement.
• Use web analytics tools to track and analyze website traffic, user behaviour, and campaign performance.
• Generate regular reports on key metrics and provide insights to improve digital marketing strategies.
• Identify potential partnerships and collaborations within the industry to expand the company's digital reach.
• Work with external agencies, freelancers, or consultants when necessary to augment digital marketing efforts.
• Stay updated on industry trends, competitor activities, and emerging technologies related to e-commerce and digital marketing.
• Apply market insights to refine strategies and stay ahead of industry shifts.

Qualifications

• Bachelor's Degree or its equivalent in Marketing, Business, Communication, or a related field
• Proven experience (5) in digital marketing, e-commerce, Sales or a related field within the Energy, Power, Oil & Gas sectors.
• Strong understanding of the Energy, Power, Oil & Gas industry, including key players, trends, and challenges.
• Strong marketing [e-commerce/digital marketing especially] exposure) with extensive experience in E-Commerce
• Proficiency in digital marketing tools, including SEO, SEM, email marketing platforms, social media management tools, and web analytics.
• Excellent written and verbal communication skills with the ability to create compelling content.
• Data-driven mindset with the ability to analyze and interpret marketing performance metrics.
• Familiarity with e-commerce platforms and their functionalities.
• Strong project management skills, with the ability to manage multiple campaigns simultaneously.
• Creative thinking and problem-solving skills, with an ability to adapt to changing market dynamics.
• Knowledge of relevant regulations and compliance standards within the industry.
• Certifications in digital marketing and e-commerce (e.g., Google Ads, HubSpot, e-commerce platform certifications) are a plus.