Digital Transformation Officer at Drugstoc eHub Limited

Job Summary

• The Digital Transformation Officer will drive digital transformation initiatives and product marketing strategies across the organization. The role involves developing go-to-market plans, analyzing market trends and customer needs, supporting digital product launches, and collaborating with cross-functional teams to improve business outcomes and operational efficiency.

Key Responsibilities

• Develop and execute product marketing strategies, including positioning, messaging, and launch planning
• Collaborate with product, sales, and customer success teams to align marketing with business goals
• Analyze market trends, customer insights, and competitor activities to inform strategy
• Identify and implement digital transformation opportunities to enhance processes and efficiency
• Support the development, launch, and adoption of digital products and features
• Track and report key performance metrics related to product performance and customer engagement
• Stay updated on industry trends and emerging technologies to drive innovation

Requirements

• 1–2 years’ experience in product marketing or a related role
• Bachelor’s degree in Marketing, Business, or a related field
• Knowledge of product marketing principles (positioning, messaging, go-to-market planning)
• Strong communication, collaboration, analytical, and problem-solving skills
• Understanding of digital transformation principles
• Experience with product launches and go-to-market strategies
• Knowledge of product development methodologies
• Experience with customer feedback and usability testing
• Product marketing certification is an added advantage
• Familiarity with digital transformation tools and technologies