Digital Strategist at Smart Partners

Job Summary

• Responsible for developing a deep understanding of client business and marketing objectives and translating them into effective strategies.
• The role uses insights, storytelling, and data to develop strategies that serve as the foundation for impactful and successful campaigns.

Key Responsibilities
Strategic Planning:

• Understand clients’ businesses, markets, and brands to define and address their key strategic challenges.
• Work with Client Service, Creative, and the SAMS (Strategy, Analytics, Media and Social Media) teams to develop integrated communication strategies.
• Collaborate with the Creative team to ensure campaign ideas align with strategy and client objectives.
• Support new business initiatives and pitch development when required.
• Develop and deliver clear, compelling strategic presentations to clients.
• Build strong client relationships and respond effectively to strategic questions.
• Conduct brand reviews and maintain strong industry and market knowledge.

Operational & Team Support:

• Mentor and support junior team members.
• Promote collaboration across the SAMS team and partner agencies.

Financial & Project Management:

• Ensure research and material purchases are pre-approved and within budget.
• Ensure timely delivery of projects and accurate completion of timesheets.
• Identify strategic opportunities that can generate additional revenue for the agency.

Qualifications & Experience

• Bachelor’s Degree in Business, Marketing, Communications, or a related field.
• Postgraduate degree or professional certification is an advantage.
• Proven experience developing innovative strategic solutions.
• Strong knowledge of branding, brand positioning, digital marketing, direct marketing, and CRM.

Key Skills:
Soft Skills:

• Strong listening, presentation, and communication skills.
• Team-oriented, proactive, and self-motivated.
• Strong understanding of qualitative and quantitative research.

Technical Skills:

• Understanding of digital platforms from a communications perspective.
• Ability to interpret analytics and insights.

Other Skills:

• Leadership and team-building abilities.
• Training and facilitation skills for internal and client workshops.
• Strong analytical and creative problem-solving skills.