Digital Strategist at Roqqu Nigeria Limited

Job Summary:

• We are seeking a data-driven and growth-focused Digital Strategist to execute digital marketing initiatives across channels. The ideal candidate will develop performance-driven strategies to increase user growth and brand visibility within the cryptocurrency ecosystem.
• This role requires a strong understanding of fintech marketing, digital analytics, and user behavior in a fast-paced, regulated environment.

Key Responsibilities:

• Plan and execute digital marketing campaigns across social media, email, and online channels.
• Manage and optimize online ads to increase brand awareness and customer acquisition.
• Monitor campaign performance and make improvements where necessary.
• Support user acquisition and engagement initiatives.
• Work with the content team to create engaging digital content.
• Manage SEO efforts to improve online visibility.
• Track performance using analytics tools and provide actionable insights.
• Ensure consistent brand messaging across all digital channels.
• Stay updated on digital marketing trends

Requirements

Qualifications:

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• 3-5+ years of experience in digital marketing or growth marketing.
• Experience in fintech, crypto, or financial services strongly preferred.
• Proficiency in analytics tools (Google Analytics, etc.).
• Demonstrated experience driving measurable growth outcomes.

Key Competencies:

• Strong analytical and data interpretation skills.
• Performance-driven mindset.
• Excellent communication and storytelling ability.
• Ability to work in a fast-paced environment.
• Strategic thinking with hands-on execution capability.
• Adaptability in a highly regulated and evolving industry.