Digital Strategist at Maxima Productions Company

Responsibilities

• Devising strategies to drive online traffic to the company’s online assets/property
• Tracking conversion rates and making improvements to the assets/property
• Developing, conceptualizing, deploying and managing digital marketing campaigns
• Overseeing the management of social media strategy for the company.
• Managing online brand and product campaigns to raise brand awareness for the company and digital assets clients.
• Improving the usability, design, content and conversion of the company’s assets in the digital space.
• Responsible for planning and budgetary control of all digital marketing campaigns.
• Ensure proper use of analytics and data in managing and deploying campaigns for the growth of the company’s assets in the digital space.
• Review new technologies and keep the company at the forefront of developments and new trends in the digital space.
• Communicating in a professional, but unique social media “voice”for each client; directly aligned with the client’s thought leadership and content platform.
• Conduct competitive analysis studies on the company's competitors, including digital footprint analysis.
• Supervise the posting of content on the company’s own digital assets with maximum exposure to all other

Requirements

• Minimum of a First Degree or its equivalent in business administration, public administration or a closely allied discipline.
• 3-4 years of working experience as a Digital Marketer/ Public Relations Staff in a Media, advertising, PR or branding Company