Digital & Social Media Officer at Virgin-Landmarts Limited

Job Description

• The right candidate will assist in the planning, execution and optimization of our brand online marketing effortsPromotion of products and services through digital channels.

Responsibilities

• Assist in formulation of strategies to build a lasting digital connection with consumers
• Plan and monitor the ongoing company presence on social media (Twitter, Facebook , Instagram etc.)
• Launch optimized online adverts through Google Adwords, Facebook etcto increase brand awareness
• Be actively involved in SEO efforts (keyword, image optimization etc.)
• Create graphic Designs , Videos and content for then brand to be used on all our social media handles
• Prepare online newsletters and promotional emails and organize their distribution through various channels
• Provide creative ideas for content marketing and update website
• Create  designers to improve user experience
• Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
• Acquire insight in online marketing trends and keep strategies up-to-date
• Set up and run targeted ads using our social media handles.

Requirements

• Diploma in Digital Marketing / BA in Marketing or relevant field
• Proven experience as Digital Marketing Executive or similar role
• Excellent understanding of digital marketing concepts and best practices
• Experience with B2C social media, Google Adwords and email campaigns and SEO/SEM
• Working knowledge of ad serving tools (e.g., DART, Atlas)
• Perfect knowledge of web analytics tools (e.gGoogle Analytics, NetInsight, WebTrends etc.)
• Skills and experience in creative content writing
• Analytical mindset and critical thinking
• Excellent communication and interpersonal skills.

Remuneration
Attractive Salary.