Digital Sales & Marketing Operations Officer at Westingate Group

Job Description

• We are searching for a highly-creative digital marketing officer to lead our marketing team. In this position, you will be responsible for all aspects of our marketing operations.
• Your central goal is to help grow our brand’s influence locally while also increasing brand awareness.
• Your duties will include planning, implementing, and monitoring our digital marketing campaigns across all digital networks.

Responsibilities

• Designing and overseeing all aspects of our digital marketing department including our marketing database, email, and display advertising campaigns.
• Developing and monitoring campaign budgets.
• Planning and managing our social media platforms.
• Preparing accurate reports on our marketing campaign’s overall performance.
• Coordinating with advertising and media experts to improve marketing results.
• Identifying the latest trends and technologies affecting our industry.
• Evaluating important metrics that affect our website traffic, service quotas, and target audience.
• Working with your team to brainstorm new and innovative growth strategies.
• Overseeing and managing all contests, giveaways, and other digital projects.

Requirements and skills

• Bachelor’s Degree in Marketing or relevant field.
• 2 -3 years experience in digital marketing or advertising position.
• In-depth knowledge of various social media platforms, best practices, and website analytics.
• Solid understanding of HTML, CSS, and JavaScript is required.
• Highly creative with excellent analytical abilities.
• Outstanding communication and interpersonal skills.
• Up-to-date on the latest trends and technologies in digital marketing.