Digital Sales Manager at Nuts About Cakes

Requirements

• BSc / MSc Degree in Marketing or a related field, with a minimum of three (3) years experience performing the related role.
• Minimum of 3 years of professional relevant experience with increasing levels of responsibility
• Communication - Effective written and verbal communication skills that convey information effectively
• Proven working experience in digital marketing.
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns.
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Experience in optimizing landing pages and user funnels
• Experience with A/B and multivariate experiments
• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
• Working knowledge of ad serving tools (e.g., DART, Atlas)
• Experience in setting up and optimizing Google Adwords campaigns.