Digital & PR Lead at Octoplus Marketing

Job Description

• This position is responsible for developing and executing comprehensive strategies to enhance Our online presence and manage our public relations efforts.
• This role involves staying abreast of industry trends and adapting strategies to align with the business objectives.

Core Responsibilities

• Initiate and lead digital strategies.
• Media Relations
• Brand Reputation Management.
• Content Development
• Direct Digital Campaigns
• Oversee online brand presence.

Job Responsibilities
A typical day on the job will involve:

• Drive Marketing Projects of the company to ensure a long-lasting relationship and valuable exchange of resources between the Agency and its Clients.
• Responsible for the coordination of all PR & Media activities for clients as well as coordination of the company’s PR & Media marketing and communication drive.
• Draw daily, weekly, and monthly reports of brand/media activities to include all third- party commitments and receivables from Clients.
• Stay informed about industry trends, emerging technologies, and changes in the digital and PR Landscape.
• Collaborate with the team to marketing team to align digital and PR efforts with overall business objectives.
• Design and implement digital media campaigns according to business goals Coordinate and manage the creation of all digital content such as websites, blogs, press releases and podcasts, infographics, videos, etc.
• Must ensure that all briefs are well understood and clear to all those involved, must understand clients' needs and objectives, and liaise closely with them throughout campaigns, often daily.
• Responsible for Digital Strategy, Planning and Buying.
• Writing original copy and slogans for advertising campaigns, editing, and maintaining brand consistency across all channels.
• Day-to-day running and smooth operations of various digital projects, including site launches, online tools, web applications and advertising campaigns.
• Propose copy concepts and present underlying strategic thinking to the Managing Director.
• Write compelling marketing and promotional materials for a wide variety of products and services.
• Interpret copywriting briefs to specifications of project requirements.
• Collaborate with Digital. Experiential, PR, and other professionals in developing a variety of marketing materials.
• Collaborate with the creative team to concept and develop a language between script and visual plan.
• Drive brand consistency across all company communications.
• See projects through the whole creative lifestyle, from inception to deployment.

Requirements

• Bachelor's Degree / HND with at least a second-class upper (2.1) from a reputable institution.
• Must be creative and possess great digital and storytelling skills.
• Knowledge of online content strategy and creation.
• 3-5 years work experience.
• Excellent writing, editing and proofreading skills.
• Creative thinker with prolific ideas
• Strong research skills
• Great presentation skills
• Experience with SEO.