Digital / Performance Marketing Specialist at TweakCentric Solutions

Key Responsibilities

• The Digital Marketing Specialist is a hybrid role combining paid digital media expertise and search engine optimisation (SEO).
• The ideal candidate is responsible for strategising, implementing, and optimising paid ad campaigns while driving organic growth through SEO initiatives.
• This role ensures an integrated approach to performance marketing to achieve business goals.
• Plan, execute, and optimise digital advertising campaigns across platforms such as Google Ads, Facebook Ads, Instagram,
• LinkedIn, TikTok, and Pinterest.
• Conduct audience research and target segmentation for precise ad placements.
• Monitor campaign performance and adjust strategies to meet key performance indicators (KPIs) such as ROI, CTR, and CPA.
• Manage media budgets, ensuring cost-effective ad placements.
• Collaborate with creative teams to develop compelling ad creatives and copy.

Qualifications

• 3–5 years experience in a performance marketing role; agency or in-house
• Perform keyword research to identify opportunities for both paid and organic growth.
• Optimize website content, meta tags, and on-page elements for improved search engine rankings.
• Implement link-building strategies and monitor backlink profiles.
• Conduct technical SEO audits and provide recommendations to enhance website performance.
• Collaborate with content creators to produce SEO-friendly content that aligns with campaign goals.

General Digital Marketing Responsibilities:

• Track and analyse both paid and organic campaign performance using tools like Google Analytics, SEMrush, and Ahrefs.
• Prepare performance reports and present actionable insights to stakeholders.
• Stay updated on digital marketing trends, including algorithm changes, new ad formats, and emerging SEO strategies.
• Ensure cohesive messaging and strategy across paid and organic channels.

What Success Looks Like:

• Increased website traffic through a balance of paid and organic strategies.
• Improved ROI on ad spend and higher rankings for targeted keywords.
• Seamless integration of paid and organic efforts for cohesive marketing campaigns.