Digital & Performance Marketing Executive at Ruff n Tumble

About the Role

This role sits at the intersection of brand and commerce, working closely with the E-commerce team to:

• Drive qualified traffic to our website
• Improve conversion rates
• Increase in-store foot traffic
• Deliver strong ROI on marketing spend

Key Responsibilities

Paid Media & Campaign Management

• Plan and execute campaigns across Meta, TikTok, and Google Ads
• Optimise budgets for ROAS, CPA, and profitability
• Test creatives, audiences, and messaging for performance improvement

SEO & Content Discoverability

• Drive organic traffic growth through SEO strategy
• Optimise website content, product pages, and landing pages
• Monitor performance and implement improvements

Email Marketing & CRM

• Build segmented campaigns to drive retention and repeat purchases
• Develop automated customer journeys (welcome, post-purchase, re-engagement)
• Grow and maintain a high-quality customer database

E-commerce Collaboration

• Align marketing efforts with e-commerce goals and campaigns
• Support landing page optimisation and conversion strategies
• Share insights to improve customer journey and performance

Analytics & Reporting

• Track and report performance across all channels
• Translate data into actionable business insights

What We’re Looking For

• 3–5 years experience in digital/performance marketing (retail, fashion, or consumer brands preferred)
• Strong hands-on experience with Meta Ads & Google Ads
• Solid understanding of SEO and website optimisation
• Experience with email marketing platforms (e.g. Mailchimp, Brevo)
• Strong analytical and data interpretation skills
• Proven track record of delivering measurable results