Digital Performance and CRM Manager at Busha Digital LTD

Responsibilities:

• Plan digital marketing campaigns, including web, SEO/SEM, email, and paid ads
• Focus on campaign-specific results, and drive the marketing department’s commercial performance
• Measure and report performance of all digital marketing campaigns and assess against ROI and KPIs
• Identify trends and insights, and optimise spend and performance based on the insights
• Develop strategies to ensure that campaigns reach their target audience as effectively as possible
• Re-application of best practice
• Idea generation and evaluation tools and processes
• Focus on driving performance impact mindset and culture when it comes to paid ads and email marketing optimisation
• Develop and drive, with commitment and participation from key stakeholders, and markets, the digital marketing strategies including;
• Focus on the loyalty, and retention of email marketing strategies
• Develop deep knowledge of customer behaviour and insights
• Influencing and building capacity to drive effective Paid Ads strategy that delivers brand growth
• Ensure appropriate use of data & insight as part of the connections planning process, to understand business challenges and opportunities, and translate them into briefs, as well as predict trends and campaign impact
• The ability to see, find and trigger associated memories in a buying context, all resulting in success at the point of purchase
• Analyse customer behaviour and monitor strategy implementation in real time
• Partnering and collaborating across multiple departments to develop and enhance customisations, optimisations, and best practices for the customer experience
• Create new strategies to improve the customer experience based on customer analysis generated from email marketing and customer feedback
• Ensure that there is effectiveness and efficiency of media and digital A & P spend, through effective monthly spend tracking

The ideal candidate must;

• Have a minimum of 4 years relevant experience in strategy and planning of paid ads and email marketing, preferably within a marketing/agency environment
• Be a passionate paid ads marketing expert that has seep understanding of the digital marketing landscape
• You are constantly curious about customers: Have a deep understanding of customer behaviour across all media channels and an eye on the future to ensure Busha is always at the forefront of change
• Be a confident digital native with proven strategic planning ability across all digital channels and platforms (social, display, video, PPC etc) understanding the roles each plays within the consumer journey
• A strong team player who enjoys working in a fast-paced team environment. Always ready to roll up your sleeves and get things done
• Proven ability to craft media planning strategies and activations that have delivered YoY growth
• Proven track record for managing funds for ad spends
• Excellent written and verbal communication skills
• Strong personal accountability for great performance

Nice to haves;

• Excellent analytical and time management skills
• A demonstrated passion for the Busha mission
• The ability to work effectively with cross-functional teams
• Strong problem solving, verbal, written and communication skills
• Ability to work independently with minimum supervision while achieving benchmarks
• A team player with excellent communication skills
• Experience working in Crypto