Digital Media Specialist at DMTC Africa Limited

Job Description:

As a Digital Media Specialist, you will be responsible for developing, implementing, managing, and optimizing our clients' digital marketing campaigns. Your goal will be to maximize brand visibility, drive customer engagement, and ultimately increase conversion rates.

Responsibilities:

• Design and implement comprehensive digital media strategies to increase brand visibility and recognition.
• Oversee the development and delivery of effective marketing campaigns, ensuring they align with clients' goals and brand image.
• Manage and optimize PPC campaigns, monitor budgets, and assess against goals (ROI and KPIs).
• Utilize social media platforms to create engaging content, manage social ad campaigns, and interact with the target audience.
• Conduct comprehensive market research to identify trends and industry developments.
• Collaborate with the creative team to design digital media campaigns aligned with business goals.
• Monitor and evaluate digital media campaigns' performance using various analytical tools.
• Work closely with the sales and marketing team to develop multi-channel marketing strategies.
• Stay updated with emerging digital trends and technology, applying them where beneficial.

Qualifications:

• Bachelor’s degree in Marketing, Advertising, or a relevant field.
• Proven work experience as a Digital Media Specialist or a similar role.
• Familiarity with B2B and B2C digital marketing.
• Excellent understanding of digital marketing concepts and best practices.
• Experience with social media, Google Adwords, email campaigns, and SEO/SEM.
• Knowledge of web analytic tools (e.g., Google Analytics).
• Skills and experience in creative content writing.
• Strong analytical and project management skills.
• Excellent communication and interpersonal skills.