Digital Media Planning Strategist at U-Connect Human Resources Consulting

Industry: Marketing/Advertising

Job Summary
He or she will manage the team. So it is a team lead role. We want someone with experience and proficiency in managing brand budgets. 

Responsibilities include the following:

• Meet and surpass all client expectations through an excellent display of digital mastery and peerless execution of projects.
• Develop innovative solutions for clients with impactful results that will increase client budget while delivering excellent results based on client’s needs.
• Using research data, identify the best mix of media channels to deliver advertising message to the client’s target audience
• Allocate budget and give the client’s message maximum exposure
• Liaise with clients to develop advertising strategy analyzing the target audience, the target audience character and the research
• Liaise with the creative team and the client to deliver effective media proposals to win pitches
• Adjust media schedule in response to the latest audience figures
• Updating and reporting to clients on the effectiveness of campaigns
• Identify and seize opportunities to maximize margin, managing costs in core to deliver strategic investment and growth.
• Establish and monitor performance benchmarks and media cost
• Develop detailed understanding of media measurement as well as evaluation standard
• Interact with publishers to negotiate the best deals
• Compile third party data information to build data driven reports and media plans
• Maintain precise spending estimate
• Manage and develop other members of the team

Requirements

• Has proficiency in traditional media (radio, TV & OOH)
• Very proficient in programmatic advertising
• Knowledge in SEO or Machine learning or AI would be good.
• Have worked or is working in a digital marketing agency. Agency experience is very vital.