Digital Media Officer at Thinkmint Nigeria

Role Overview:

• The Digital Media Officer will take a more strategic role in managing digital content and online presence, developing campaigns, and driving engagement across all digital platforms. This fully onsite position requires someone with a strong understanding of digital marketing strategies and the ability to lead the creation of impactful content.

Key Responsibilities:

• Digital Strategy Implementation: Develop and execute digital marketing strategies aimed at enhancing brand visibility and driving engagement.
• Social Media Strategy & Execution: Manage and optimize social media campaigns, ensuring content is aligned with brand objectives and resonates with the target audience.
• Content Creation & Planning: Lead the creation of compelling and original content across all digital platforms, collaborating with designers and other content creators.
• Campaign Analysis: Monitor campaign performance and KPIs using analytics tools (e.g., Google Analytics, social media insights) and provide strategic recommendations to improve performance.
• Email Campaigns & CRM Management: Design and execute email marketing campaigns, managing subscriber lists and ensuring effective communication.
• Online Community Management: Proactively manage the company’s online community by engaging with users, answering questions, and fostering a positive brand image.
• SEO & Website Optimization: Work closely with the web development team to ensure website content is optimized for SEO and delivers a smooth user experience.
• Trend Analysis: Stay on top of the latest digital marketing trends and innovations, bringing fresh ideas to the table.

Qualifications & Skills:

• Bachelor\'s degree in Digital Marketing, Communication, or a related field.
• 2+ years of experience in a digital media or digital marketing role.
• Strong understanding of digital media platforms, SEO, and content management systems.
• Proficient in analytics and reporting tools such as Google Analytics, Facebook Insights, and social media management platforms.
• Experience in managing email campaigns and CRM platforms (e.g., Mailchimp).
• Ability to create and manage digital media budgets and campaigns.
• Excellent communication and interpersonal skills.
• Creative and strategic thinker with the ability to multitask and meet deadlines.