Digital Media Manager at Carnation Media Limited

Job Summary

We are seeking a results-driven and innovative Digital Media Manager to lead our digital strategy, manage content creation, and drive engagement across all digital platforms. The ideal candidate will play a central role in enhancing our digital footprint, promoting our services, and building our brand across the media and recruitment sectors.

Key Responsibilities

• Design and execute digital media strategies to support CARNATION’s marketing, branding, and recruitment goals.
• Manage all digital channels including the company website, social media platforms, blogs, and newsletters.
• Oversee development of engaging multimedia content, including videos, graphics, and storytelling campaigns tailored to diverse Northern audiences.
• Coordinate digital campaigns to promote media projects, client services, job opportunities, and community-based initiatives.
• Plan and manage paid advertising on Google, Facebook, LinkedIn, and other platforms.
• Track digital marketing performance and generate regular analytics reports to guide strategy and ROI.
• Lead SEO/SEM efforts and drive organic traffic growth.
• Collaborate with the recruitment and media teams to integrate digital marketing into broader business goals.
• Monitor online presence, respond to audience engagement, and manage reputation on digital platforms.
• Ensure all digital content is culturally appropriate, inclusive, and aligns with CARNATION's values.

Qualifications

• Bachelor’s degree in Digital Marketing, Mass Communication, Media Studies, or a related field.
• Minimum of 3 years’ experience in digital media, marketing, or content strategy.
• Strong knowledge of SEO, social media management, paid ads, and content creation.
• Proficient in tools such as Google Analytics, Meta Business Suite, Canva, Mailchimp, WordPress, and Adobe Creative Suite.
• Excellent written and visual communication skills.
• Knowledge of the media and recruitment landscape in Northern Nigeria is a strong advantage.

Preferred Attributes

• Creative thinker with a passion for digital storytelling and audience engagement.
• Strong organizational and project management skills.
• Experience managing campaigns in multi-lingual or multicultural contexts.
• Ability to work independently and as part of a collaborative team.