Digital Media Analyst at Cordros Capital

Reporting To: Team Lead, Marketing Communications
Job Type: Permanent.

Role Description

• The role holder must be an individual who is passionate about integrating digital assets, raising brand awareness, collaborating on marketing campaigns, managing digital activation projects, and measuring the efficiency and effectiveness of digital channels.
• The individual should have a firm grasp of the various digital touch-points, steer the organization’s digital narrative and drive highly effective digital campaigns and mapping out how digital assets will be optimized for business results.
• The role holder will be responsible for overseeing company’s digital media efforts, including websites and platforms such as Facebook, Instagram, Twitter, LinkedIn, and YouTube.
• The individual will also be charged with the responsibility of creating and curating shareable content; determining which platform is best suited for each piece of content; building and managing social media profiles and presence; maintaining brand consistency across platforms.

Job Description

• Responsible for the broad digital media management function.
• Development and implementation of digital media marketing plan and goals.
• Development of brand awareness and sustain online reputation
• Content management to drive digital media engagements, grow followership, and conversion rate for company products and services.
• Create and manage a regular publishing schedule.
• Administrate the creation and publishing of relevant, original, high-quality content.
• Website content and traffic management.
• Promote content through digital / social advertising.
• SEO (search engine optimization) and generation of inbound traffic.
• Measure & analyze performance to establish ROI.
• Manage other digital media touch-points
• Maintain a professional outlook and conduct at all times to project a positive image of the business.
• Making professional decisions in a fast-paced environment

Education & Experience

• A minimum of a Bachelor's Degree in relevant disciplines such as Mass communication, Business Administration, (MSc, MBA will be an added advantage).
• A minimum of two (2) years relevant experience.

Required Skills:

• Excellent communication and interpersonal skills
• Excellent organization and time management skills
• Good analytical and problem-solving skills
• Ability to work independently and in a team
• Excellent presentation skills
• Ability to understand the dynamics of content creation on a social and internet
• Exceptionally self-motivated and directed
• Keen attention to details
• Ability to motivate in a team-oriented, collaborative environment
• Highly collaborative and thrives well in a fast-paced work environment
• Highly motivated with a desire to take advantage of new technological opportunities to optimize content and online engagement
• Time management and organizational skills
• Possess good content writing skills
• Conversant with the latest digital marketing trends
• Good knowledge of digital marketing for the financial services industry
• Ability to prepare and manage digital marketing budgets
• Good knowledge of reporting, business strategy and planning.