Digital Marketing Specialist at Softhills Limited

Role Overview

As a Digital Marketing Specialist at Softhills, you will be responsible for developing and executing high-performing digital marketing strategies. Your goal is to increase brand awareness, drive sales, and maximize ROI through paid advertising, social media, SEO, and email marketing.

Key Responsibilities

Paid Advertising & Performance Marketing 

• Develop and manage Facebook, Instagram, Google, TikTok, and YouTube Ads.
• Optimize ad budgets and strategies for maximum return on ad spend (ROAS).
• Track and analyze ad performance using Google Analytics & Meta Business Suite.
• Implement retargeting strategies to boost conversions.

Social Media Growth & Content Strategy 

• Develop and execute social media content plans to grow brand presence.
• Work with content creators and designers to create engaging posts, videos, and reels.
• Manage influencer partnerships and brand collaborations.
• Monitor engagement, followers, and community interactions.

Website Optimization & SEO 

• Oversee SEO strategies to improve organic traffic and search rankings.
• Ensure a seamless shopping experience through optimized product pages and landing pages.
• Track website performance and conversion rates.

Email, WhatsApp & SMS Marketing 

• Plan and execute email campaigns for customer retention, abandoned cart recovery, and promotions.
• Set up marketing automation for lead nurturing.
• Track open rates, click-through rates, and customer engagement.

Data Analytics & Performance Tracking 

• Monitor KPIs (Key Performance Indicators) and adjust marketing strategies accordingly.
• Use Google Analytics, Facebook Pixel, and CRM tools to track customer behavior.
• Provide weekly and monthly reports on campaign performance and business impact.

Requirements & Qualifications

Education & Experience:

• Bachelor’s degree in Marketing, Business, or related field.
• 3+ years experience in digital marketing (preferably in e-commerce).

Technical Skills:

• Proven experience with Facebook Ads, Google Ads, TikTok Ads, and Instagram marketing.
• Knowledge of SEO, email marketing, content marketing, and social media strategy.
• Familiarity with tools like Google Analytics, Meta Business Suite, Klaviyo, Mailchimp, and Shopify/WooCommerce.

Soft Skills:

• Analytical mindset – Ability to interpret data and optimize campaigns.
• Creative thinker – Ability to develop engaging marketing campaigns.
• Strong leadership skills – Ability to manage teams and collaborate cross-functionally.
• Excellent communication and teamwork skills.