Digital Marketing Specialist at Laboria Limited

Job Summary

• The Digital Marketing Specialist will be responsible for executing and optimizing digital marketing initiatives to support brand awareness, customer engagement, and lead generation.
• The role focuses on managing digital channels, improving conversion performance, and supporting overall marketing objectives through data-driven strategies.

Key Responsibilities

• Plan, execute, and optimize digital marketing campaigns across Google Ads, social media advertising, SEO, and content marketing channels.
• Drive online lead generation and support sales funnel optimization to improve conversion rates.
• Manage and grow the company’s digital presence across relevant social media platforms.
• Monitor, analyze, and report on campaign performance using analytics tools, providing insights and recommendations for improvement.
• Optimize website content, landing pages, and digital assets for SEO and user experience.
• Collaborate closely with the Content Creator, Graphic Designer, and Marketing
• Manager to ensure consistent brand messaging across all digital platforms.
• Conduct keyword research, audience targeting, and competitor analysis to enhance campaign effectiveness.
• Stay up to date with digital marketing trends, tools, and best practices.
• Support the management of digital marketing budgets to ensure cost-effective campaign execution.

Key Performance Indicators (KPIs)

• Lead generation volume and quality
• Conversion rates and cost per lead
• Website traffic growth and engagement
• Social media reach and engagement
• Timely execution of digital campaigns and reports.

Requirements

• Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.
• Professional digital marketing certifications (Google Ads, Meta Blueprint, HubSpot, etc.) are an added advantage.
• 2–3 years’ experience in digital marketing or a related role.
• Proven experience managing paid digital campaigns and SEO initiatives.

Skills & Competencies:

• Strong understanding of digital marketing platforms and performance analytics.
• Ability to interpret data and translate insights into actionable improvements.
• Excellent written and verbal communication skills.
• Strong attention to detail with a creative and analytical mindset.
• Ability to work independently while collaborating effectively within a team.