Digital Marketing Specialist at Juremi Group

Job Responsibilities
Digital Marketing Strategy:

• Develop and execute comprehensive digital marketing strategies aligned with business objectives.

Search Engine Optimization (SEO):

• Optimize website content and structure to enhance search engine visibility and drive organic traffic.

Content Marketing:

• Create engaging and relevant content for our businesses online presence, including blog posts, articles, and social media content.

Social Media Management:

• Manage and optimize The Palms Hotel's social media profiles on platforms such as Facebook, Twitter, Instagram, and LinkedIn.

Email Marketing:

• Design and implement effective email marketing campaigns to engage and retain guests, as well as promote special offers.

Paid Advertising (PPC):

• Plan, execute, and optimize paid advertising campaigns on platforms like Google Ads and Facebook Ads to drive targeted traffic and bookings.

Analytics and Reporting:

• Utilize tools such as Google Analytics to track and analyze key performance metrics, providing regular reports to measure the success of digital marketing efforts.

Conversion Rate Optimization (CRO):

• Continuously optimize website elements and user flows to improve conversion rates for online bookings.

Web Design Collaboration:

• Collaborate with the web design team to ensure the website is user-friendly, visually appealing, and optimized for conversions.
• Marketing Automation:
• Implement and manage marketing automation tools to streamline workflows and enhance guest communication.

Requirements

• Bachelor's Degree in Marketing, Digital Marketing, or a related field.
• Proven experience as a Digital Marketing Specialist in the hospitality industry.
• Strong understanding of SEO best practices and experience in optimizing websites for search engines.
• Proficient in using social media platforms for business and demonstrated success in social media management.
• Experience with email marketing platforms and crafting effective email campaigns.
• In-depth knowledge of PPC advertising, including campaign setup, optimization, and budget management.
• Familiarity with web analytics tools, particularly Google Analytics.
• Creative mindset with strong written and verbal communication skills.
• Graphic design skills for basic marketing materials are a plus.
• Ability to work collaboratively with cross-functional teams and stakeholders.

Deliverables:

• Monthly digital marketing strategy reports with key performance indicators (KPIs) and insights.
• Regularly updated and optimized website content for improved SEO.
• Engaging and consistent social media content and campaigns.
• Successful execution of email marketing campaigns with measurable results.
• Well-managed PPC advertising campaigns, demonstrating a positive return on investment.
• Conversion rate optimization initiatives leading to improved online booking rates.
• Marketing automation workflows implemented for enhanced guest communication.