Digital Marketing Specialist at Earnipay

About the job

• As a Digital Marketing Specialist for Earnipay, you will play a crucial role in developing and executing strategies to enhance our online presence, engage with our target audience, and drive brand awareness, as well as customer acquisition.
• This role requires an understanding of the Fintech industry, social media platforms, and a strategic approach to digital marketing.

Responsibilities

Social Media Strategy Development:

• Develop and implement a comprehensive social media strategy aligned with business goals.
• Identify key performance indicators (KPIs) to measure the success of social media initiatives.

Platform Management:

• Manage and optimize social media platforms, including LinkedIn, Twitter, Facebook, and other relevant channels.
• Ensure consistent brand messaging and visual identity across all social media profiles.

Content Creation:

• Create and curate engaging, compelling and relevant content for social media platforms, including videos, and other multimedia materials.
• Collaborate with content creators to align social media content with broader content strategies.
• Develop a content calendar that aligns with the overall social media strategy.
• Ensure content is tailored to each platform and audience segment.

Paid Social Advertising:

• Plan, execute, and optimize paid social media advertising campaigns.
• Monitor budgets, targeting, and ad performance to maximize ROI.

Community Engagement:

• Foster a positive and interactive online community around our brand.
• Engage with followers, respond to comments and messages, and encourage user-generated content.

Thought Leadership Initiatives:

• Implement thought leadership campaigns on social media to position the brand as an industry authority.
• Collaborate with internal experts to create and promote thought-provoking content.

Competitor Analysis:

• Conduct regular competitor analysis to identify social media trends, benchmarks, and opportunities.
• Leverage insights to stay ahead in the Fintech social media landscape.

Brand Messaging and Compliance:

• Ensure all digital content aligns with the Earnipay’s brand messaging and visual identity.
• Adhere to regulatory compliance standards in all digital marketing efforts.
• Stay informed about industry-specific compliance requirements.

Analytics and Reporting:

• Utilize analytics tools to track and measure social media performance metrics.
• Provide regular reports with actionable insights and recommendations for improvement.

Collaboration with Marketing Teams:

• Work closely with broader marketing teams to integrate social media strategies into overall marketing initiatives.
• Provide social media insights to inform the development of marketing campaigns.

Stay Updated on Industry Trends:

• Stay abreast of the latest trends, technologies, and innovations in both the Fintech industry and social media marketing.
• Lead Generation and Conversion Optimization:
• Implement strategies to generate qualified leads through digital channels.
• Optimize conversion paths on the website and landing pages to maximize lead conversion.

SEO and SEM Optimization:

• Collaborate with marketing team to Implement SEO strategies to improve the brand’s online visibility and search engine rankings.
• Conduct keyword research and analysis to inform content creation and website optimization.

Qualifications

• A Bachelor's degree in Marketing, Communications, or related field.
• Proven experience in digital marketing, particularly in fintech or related industries.
• Strong skills in content creation, social media management, and demand generation.
• Familiarity with digital analytics and the ability to interpret and leverage data for strategic planning.
• Experience with paid media advertising and SEO best practices.

Must have skills

• SEO Marketing
• Social Media Management
• Tech Savvy
• Great written and Oral communication skills
• Email Marketing
• Conversion Rate Optimization (CRO)
• Creative Thinking