Digital Marketing Specialist at Compugeen

REF: 1001

Key Responsibilities
Campaign Management:

• Plan, execute, and optimize digital marketing campaigns across various platforms (e.g., social media, email, PPC).
• Develop and implement strategies to increase brand awareness, lead generation, and customer acquisition.

Newsletter Marketing:

• Create engaging and relevant content for newsletters to drive customer engagement and retention.
• Segment and target audience for personalized messaging and offers.
• Analyze performance metrics to optimize future campaigns.

Community Management:

• Actively engage with our online community through social media platforms and forums.
• Foster a positive and interactive environment, promptly addressing customer inquiries and feedback.
• Monitor trends and discussions to identify opportunities for brand participation.

Content Marketing:

• Develop and execute a content strategy that aligns with overall marketing objectives.
• Create various content types (e.g., blog posts, videos, infographics) that resonate with target audiences.
• Collaborate with cross-functional teams to ensure content consistency and quality.

Analytics and Reporting:

• Monitor and analyze KPIs to measure the effectiveness of marketing campaigns.
• Generate reports detailing key performance metrics, trends, and actionable insights.
• Use data-driven insights to make recommendations for optimization and improvement.

Qualifications

• Bachelor's Degree in Marketing, Communications, or a related field.
• Proven experience in digital marketing, focusing on campaigns, community management, newsletter marketing, content marketing, and analytics.
• Proficient in using marketing automation tools (e.g., HubSpot, MailChimp), analytics platforms (e.g., Google Analytics), and social media management tools.
• Strong written and verbal communication skills.
• Analytical mindset with the ability to translate data into actionable strategies.
• Creative thinking and ability to generate innovative marketing ideas.

Benefits

• Competitive salary and performance-based incentives.
• HMO.
• Opportunity for hybrid work.
• Professional development and training opportunities.