Digital Marketing Specialist at Boulevard Hotel Group

Role Description

• This is a full-time, on-site role based in Asokoro, for a Digital Marketing Specialist.
• Responsibilities include developing and executing comprehensive digital marketing strategies to drive online engagement, enhancing the brand's digital presence, and optimizing web traffic.
• The role also involves managing social media accounts, analyzing web traffic data using analytics tools, and executing online marketing campaigns.
• The specialist will collaborate with internal teams to create digital content and ensure communication strategies align with business objectives.

Qualifications

• Strong skills in Social Media Marketing and Online Marketing to effectively manage campaigns and improve audience engagement
• Proficiency in Digital Marketing and Web Analytics to design, optimize, and evaluate marketing strategies based on performance metrics
• Excellent Communication skills for clear collaboration across teams and creating engaging messaging for campaigns
• Ability to work independently in a dynamic environment while meeting deadlines and achieving marketing goals
• Experience in the hospitality industry and familiarity with local markets are advantageous
• Bachelor's degree in Marketing, Business, Communication, or related field