Digital Marketing Officer at Sterling Health HMO

Job Description

• Develop and execute comprehensive digital marketing strategies aligned with Sterling Health Insurance\'s overall marketing and business objectives.
• Manage and optimize all digital marketing channels, including social media (Facebook, Instagram, Twitter, LinkedIn), search engine optimization (SEO), search engine marketing (SEM/PPC), email marketing, and content marketing.
• Create engaging and relevant digital content, including social media posts, website copy, blog articles, infographics, videos, and email campaigns, tailored to the Nigerian audience and the HMO sector.
• Manage and grow the company\'s social media presence, fostering engagement and building online communities.
• Conduct keyword research and implement SEO strategies to improve organic visibility and drive website traffic.
• Plan and execute paid digital advertising campaigns (e.g., Google Ads, social media ads) to reach target audiences effectively and within budget.
• Develop and manage email marketing campaigns to nurture leads, engage enrollees, and promote relevant content and offers.
• Track, analyze, and report on the performance of digital marketing campaigns using relevant metrics (e.g., website traffic, engagement rates, conversion rates, lead generation).
• Identify trends and insights, and optimize campaigns based on data-driven decisions.
• Stay up-to-date with the latest digital marketing trends, technologies, and best practices, particularly within the healthcare and insurance industries in Nigeria.
• Collaborate with the marketing and sales teams to ensure alignment of digital marketing efforts with overall marketing and sales strategies.
• Manage relationships with external digital marketing agencies and vendors as needed.
• Ensure all digital marketing activities comply with relevant regulations and ethical guidelines.
• Perform other digital marketing and administrative duties as assigned.