Digital Marketing Officer at Maybrands Limited

Job Description

• Your Job is to plan, develop, and implement all aspects of digital marketing strategy to reach more people, increase our income, and build stronger relationships with our audiences.

Responsibilities

• Lead the planning and execution of the digital marketing strategies to promote Maybrands services to customers.
• Plan, organize, and manage all e-mail campaigns, events, social media pages, and relevant creative content per the marketing calendar to drive traffic and increase conversions on the website.
• Manage online customer acquisition and retention programs including SEO, email, affiliate marketing, graphics, and social marketing.
• Investigate, recommend, and implement new enhancements that can increase revenue, and brand awareness and improve overall customer experience by analyzing the results of ongoing efforts.
• Email Marketing: Plan and manage a regular schedule of email marketing activity, growing our subscriber base and creating engaging, relevant content including testing to optimize results
• Use Google Analytics and other business tracking tools to make strategic and tactical recommendations
• Benchmark, measure, and analyze results of online marketing initiatives such as e-mail campaigns, events, promotions, SEO marketing, affiliate programs, and future online marketing initiatives.
• Cooperate with the web developers to make necessary changes in the website if necessary
• Perform keyword research in coordination with Maybrands business objectives to optimize existing content and uncover new opportunities
• Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages
• Provide recommendations and execute/manage strategies for content development in coordination with SEO goals – general and keyword-specific
• Help to create and support marketing content to socialize and use for social media purposes (e.g. customer video briefs, customer case studies, blog posts, posts from analysts and customers)
• Keeping current with the latest trends and best practices in online marketing and measurement. Undertaking any other duties commensurate with the accountabilities of the post.

Requirements

• Bachelor's Degree in Marketing, Business, Communications, or a related field.
• Minimum of 5 years of experience in digital marketing, preferably in the retail or e-commerce industry. Proficiency in digital marketing tools and platforms, such as Google Ads, Google Analytics, SEO, and social media management tools.
• Strong understanding of current digital marketing trends and best practices.
• Excellent written and verbal communication skills.
• Ability to analyze data and draw actionable insights.
• Creative thinking and problem-solving skills.
• Strong project management skills and the ability to meet deadlines.