Digital Marketing Officer at Jaykay Group

Job Summary

• We are looking for adigital marketing officer that can develop and implementdigital marketing strategies to promote our company's products or services online.
• This involves managing various digital channels, creating content, analyzing campaign performance, and optimizing online presence to achieve marketing goals.

Responsibilities

• Createcomprehensive plans to reach target audiences across various online platforms.
• Overseesocial media accounts, email marketing campaigns, websites, and other digital platforms.
• Developengagingcontent (text, images, videos, etc.) for websites, social media, and other digital channels.
• Trackkey performance indicators (KPIs) like website traffic, social media engagement, and conversion rates to assess campaign effectiveness.
• Usedata insights to improve campaign performance, including SEO, SEM, and PPC strategies.
• Keepabreast of the latest digital marketing trends and technologies.

Education

• A Bachelor's degree in Marketing, Communications, Digital Marketing, or a related field is required.
• Business administration or other fields with strong analytical and communication skills can also be relevant.

Experience:

• 5-10 years working experience as a Digital Marketer.
• Proven work proficiency in online advertising platforms (e.g., Google Ads, Facebook Ads), social media management tools, email marketing software (e.g., Mailchimp, HubSpot), and analytics tools (e.g., Google Analytics).
• Experience with content creation, including writing, editing, and optimizing content for various digital channels.
• proven work experienceof graphic designs and visual content.

Skills Required:

• Strong understanding of various digital marketing channels, strategies, and tools.
• Ability to create engaging and effective content for different online platforms.
• Proficiency in analyzing data and interpreting campaign performance to make informed decisions.
• Excellent written and verbal communication skills to interact with team members, stakeholders, and target audiences.
• Understanding of search engine optimization and search engine marketing principles.
• Expertise in managing social media platforms and developing social media marketing strategies.
• Ability to manage multiple projects and campaigns effectively.
• Being able to adapt to changing digital trends and technologies.