Digital Marketing Officer at Gate and Carter Limited

Job Brief

• The DMO will assist in the planning, execution, and optimization of our online marketing efforts. The promotion of products and services through digital channels is a complex procedure with great potential which becomes increasingly useful for companies such as ours.
• You must have a passion for all things marketing and technology. You will be well-versed in the concepts surrounding digital marketing and how the Internet can become a strong asset to securing growing revenue.
• You will be tech-savvy and intuitive with great ideas to reinforce our marketing campaign.

Responsibilities

• Assist in the formulation of strategies to build a lasting digital connection with consumers.
• Plan and monitor the ongoing company presence on social media (Twitter, Facebook, etc.)
• Launch optimized online adverts through Google Adwords, Facebook, etc. to increase company and brand awareness.
• Be actively involved in SEO efforts (keyword, image optimization, etc.)
• Prepare online newsletters and promotional emails and organize their distribution through various channels.
• Provide creative ideas for content marketing and update website.
• Collaborate with designers to improve user experience.
• Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends, etc.)
• Acquire insight into online marketing trends and keep strategies up-to-date.
• Maintain partnerships with media agencies and vendors.

Requirements and Skills

• BSc / BA in Marketing or relevant field.
• Proven experience as Digital Marketing Executive or similar role.
• Excellent understanding of digital marketing concepts and best practices.
• Experience with B2C social media, Google Adwords and email campaigns, and SEO/SEM.
• Working knowledge of ad serving tools (e.g., DART, Atlas).
• Perfect knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends, etc.)
• Skills and experience in creative content writing.
• Analytical mindset and critical thinking.
• Excellent communication and interpersonal skills.