Digital Marketing Manager at Redwood Consulting

Position Overview

• We’re looking for an agile, results-driven, detail-oriented digital marketer to own the direction and execution of our strategic efforts to increase brand awareness, qualified lead generation, and sales for company and clients.
• In addition to experience in digital marketing, the right candidate will possess a growth mind. (S)he will also be an exceptional communicator with superb interpersonal skills, who can interface with sales and leadership with ease.

Responsibilities

• Plan and execute multi-platform digital marketing campaigns
• Own brand messaging strategy and standards.
• Oversee email marketing and lead nurturing efforts.
• Plan and run conversion testing and other experiments.
• Own the use of marketing technology platforms.
• Be the point of contact for related vendors and clients, as needed.
• Coordinate the scope and direction of content creation.
• Develop and execute an ongoing content promotion strategy.
• Act as community manager on social media accounts.
• Work with the team on lead qualification, marketing-to-sales handoff processes, etc.
• Work with the leadership team to understand business objectives and revenue goals, as part of the strategy development process.
• Create landing pages and other conversion opportunities.
• Report on key results and other predetermined KPIs on a regular basis, such as website traffic, lead generation, revenue attribution, and so forth, for business and clients.
• Proactively stay on top of digital marketing trends and news, to inform future growth strategies and opportunities.
• Oversee paid media advertising campaigns on Google, LinkedIn, Facebook, etc.
• Act as the owner of website performance, with a focus on optimizing for search and user experience.

Skills and Educational Requirements

• Bachelor's degree in Marketing, Communications, Advertising, or a related field.
• Historical track record of success in a digital marketing role.
• Exceptional project management skills, with a keen eye for detail.
• Comfortable working in a fast-paced, deadline-driven environment.
• Self-directing and agile, with the ability to quickly pivot strategies, as needed.
• Experience with marketing automation, email marketing, and other related platforms.
• Passionate, creative thinker with exceptional analytical skills.
• Team player with superb collaboration and communication skills.
• Outstanding communication and interpersonal skills
• Has a finger on the pulse of what’s happening in digital marketing, with an insatiable hunger for learning.