Digital Marketing Manager at Ralds & Agate

Details

• Our client is in search of a highly-creative and innovative Digital Marketing Manager to develop, implement, track and optimize our digital marketing campaigns across all digital channels

Responsibilities

• Create strategies to increase online traffic to the organization's website
• Create Social Media Marketing strategies to create a brand name in Social Media and raise awareness
• Plan and manage the various social media platforms.
• Design, build and maintain our social media presence
• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Develop and monitor campaign budgets.
• Prepare accurate reports on our marketing campaign's overall performance.
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Proactively stay on top of digital marketing trends and news, so as to inform future growth strategies and opportunities.
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Qualifications/ Required Experience

• First degree in Marketing, Communications, Advertising or relevant field. A Master's degree will be an advantage.
• At least 5 - 8 years working experience in a digital marketing role
• Proven track record identifying target audience and executing digital campaigns that are informative and engaging to deliver the required business results.
• Knowledge and understanding of ad serving (DART, Atlas) and website analytical (Google Analytics, NetInsight, Omniture etc.) tools
• Solid understanding of HTML, CSS, and JavaScript is required.
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns