Digital Marketing Manager at Ralds & Agate

Job Description

• We are searching for a highly-creative and innovative Digital Marketing Manager to develop, implement, track and optimize the company's digital marketing campaigns across all digital channels.
• Candidate will be responsible for all aspects of digital marketing operations, brand’s influence as well as increasing brand loyalty and awareness.

Responsibilities

• Brainstorm new and innovative growth strategies to increase online traffic to the organization’s website
• Create Social Media Marketing strategies to create a brand name in Social Media and raise awareness
• Evaluate competitor’s digital marketing strategies and create plans to overtake them
• Understand business objectives and revenue goals as part of the strategy development process.
• Work with other department heads and staff to discuss plans and marketing strategies
• Develop and execute an ongoing content promotion strategy.
• Plan and manage the various social media platforms.
• Monitor and evaluate online media campaigns to keep them fresh and effective
• Keep up to date on the latest social media trends
• Create and Oversee paid media advertising campaigns on Google, LinkedIn, Facebook and so on.
• Develop, lead and manage marketing campaigns from the idea stage through to their execution and implementation
• Plan, execute and manage marketing campaigns across all platforms and ensure consistent brand messaging
• Oversee email marketing and lead nurturing efforts.
• Conduct consumer surveys in order to determine which methods of digital marketing are the most effective.
• Communicate results of surveys and various marketing campaigns to pertinent individuals and departments within the company.
• Create email blast campaigns to target key customers
• Use advanced metrics to measure the success of a marketing campaign
• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
• Collaborate with internal teams to create landing pages and optimize user experience
• Design and oversee all aspects of our digital marketing department including our marketing database, email and display advertising campaigns.
• Improve the user experience on the company’s website (Includes design, content and usability)
• Instrument conversion points and optimize user funnels
• Improve the design, UX, traffic and content of the website and devise strategies to drive online traffic to the company website.
• Ensure website visibility and functionality.
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Develop and monitor campaign budgets.
• Prepare accurate reports on our marketing campaign’s overall performance.
• Coordinate with advertising and media experts to improve marketing results.
• Identify trends and insights, and optimize spend and performance based on the insights
• Plan, execute and measure experiments and conversion tests
• Report on key results and other predetermined KPIs on a regular basis, such as website traffic, lead generation, revenue attribution, and so forth.

Requirements

• Candidate should possess a first degree in Marketing, Communications, Advertising or relevant field. Master’s degree will be a plus
• Candidate must have proven working experience with a minimum of 5 years’ experience in a digital marketing role.
• Candidate must possess in-depth knowledge of various social media platforms, best practices, and website analytics. Solid understanding of HTML, CSS, and JavaScript is required.
• Candidate must possess strong analytical skills to evaluate end-to-end customer experience across multiple channels and customer touchpoints
• Candidate must be proactive enough to stay on top of digital marketing trends and news, so as to inform future growth strategies and opportunities.
• He / She must be able to evaluate emerging technologies. Provide thought leadership and perspectives for adoption where appropriate
• He / She must have outstanding written and verbal communication and interpersonal skills. Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• He / She must have solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends). Experience in setting up and optimizing Google Adwords campaigns