Digital Marketing Manager at Plug Entertainment

About the Job

• The Digital Marketing Manager will drive growth through integrated digital marketing strategies across paid, owned and earned channels.

Key Responsibilities

• Digital Strategy & Campaign Leadership Develop and execute integrated digital marketing strategies aligned to business and brand objectives
• Plan, launch and optimize performance campaigns across Meta, Google, TikTok, X, and emerging platforms
• Paid Media & Performance Marketing Manage and optimize digital advertising across social and search
• Data, Analytics & insights Leverage Google Analytics, Meta Ads Manager and other tools to track, analyze and report on campaign performance.
• Translate data into actionable recommendations that improve conversion rates, retention, and revenue
• Email Marketing Build and manage targeted email marketing programs for acquisition, engagement and retention.
• Search, SEO & Web Optimization Collaborate on SED strategy, keyword targeting and website optimization to increase organic visibility and lead generation
• Market Intelligence & Competitive Strategy Conduct triarket research, audience insights and competitive analysis to identify growth opportunities and inform strategy.

Requirements

•  2-3 yrs experience in Digital Marketing and Analytics
•  Basic understanding of digital marketing principles
•  Familiarity with social media platforms and content creation
•  Basic knowledge of tools like Google Analytics, Meta Ads Manager is a plus.