Digital Marketing Manager at MyKiakia Online

The Social Media Manager is responsible for developing and implementing the company\'s social media strategy to increase brand awareness, engagement, and drive traffic to company platforms. This role requires a creative and strategic thinker with a deep understanding of social media platforms and trends.

Key Responsibilities:

Social Media Strategy Development:

• Develop and implement a comprehensive social media strategy aligned with company goals.  
• Create and maintain a social media calendar.
• Identify target audiences and tailor content accordingly.
• Stay up-to-date on social media trends and best practices.

Content Creation and Curation:

• Create engaging and relevant content for various social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn, YouTube).
• Curate and share relevant content from external sources.
• Develop visual content, including images and videos.
• Write compelling captions and copy.

Community Management:

• Monitor and respond to comments, messages, and mentions across all social media platforms.
• Engage with followers and build relationships with influencers.  
• Manage online communities and foster a positive brand image.
• Address customer inquiries and resolve issues promptly.

Social Media Advertising:

• Plan and execute social media advertising campaigns.
• Monitor and analyze campaign performance.
• Optimize campaigns for maximum ROI.
• Manage social media advertising budgets.

Analytics and Reporting:

• Track and analyze social media metrics (e.g., engagement, reach, website traffic).
• Generate regular reports on social media performance.
• Use data to inform social media strategy and content creation.
• Utilize social media analytics tools.

Brand Management:

• Ensure consistent brand messaging and visual identity across all social media platforms.
• Monitor online brand reputation and address any negative feedback.
• Stay informed about industry trends and competitor activities.

Collaboration:

• Collaborate with other departments (e.g., marketing, sales, customer service) to ensure integrated communication.
• Work with external agencies and freelancers as needed.

Qualifications:

• Bachelor\'s degree in Marketing, Communications, or a related field.
• Proven experience managing social media accounts for a business or organization.  
• Strong understanding of social media platforms and trends.
• Excellent written and verbal communication skills.
• Creative and strategic thinker.  
• Proficiency in social media analytics tools.
• Experience with social media advertising.
• Ability to work independently and as part of a team.
• Strong organizational and time management skills.