Digital Marketing Manager at Lebara Nigeria

Role Description

• This is a full-time, on-site role in Lagos for a hands-on and results-driven Digital Marketing Manager. You will be responsible for developing, implementing, and managing Lebara's digital marketing campaigns across all digital channels. Your goal is to drive brand awareness, generate leads, and acquire new customers online. You will play a key role in enhancing our digital footprint, engaging with our audience, and measuring the ROI of our digital marketing efforts.

Key Responsibilities

• Campaign Management: Plan and execute all digital marketing campaigns, including SEO/SEM, social media, email marketing, and display advertising.
• Content Creation: Collaborate with the brand team to create engaging and relevant content for our website, blog, and social media platforms.
• Social Media Management: Manage Lebara's social media presence, grow our follower base, and drive engagement.
• Performance Analytics: Measure and report on the performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
• Website Optimization: Manage the company website and work with developers to improve user experience (UX) and conversion rates.
• Trend Monitoring: Identify trends and insights to optimize spend and performance.

Qualifications & Experience

• Education: A Bachelor's degree in Marketing, Information Technology, or a related field with a strong digital background.
• Experience: 5–7 years of proven working experience in digital marketing, preferably within a B2C or telecom environment.
• Skills:
  • Demonstrable experience leading and managing SEO/SEM, social media, and display advertising campaigns.
  • Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, SEMrush, social media analytics platforms).
  • Experience in setting up and optimizing Google Ads campaigns.
  • Strong analytical skills and a data-driven mindset.

Certifications (Required/Highly Recommended)

• Google Ads Certification
• Google Analytics Individual Qualification (GAIQ)
• Meta Certified Digital Marketing Associate/Professional
• HubSpot Inbound Marketing Certification