Digital Marketing Manager at Hyphn Resources Limited

Job Description

• If you live and breathe digital marketing, we want to talk to you. We are looking for a Digital Marketing Manager to develop, implement, track, and optimize our digital marketing campaigns across all digital channels.
• You are also expected to have solid IT knowledge (frontend and backend) for the management of our website.
• You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution.
• You will work with the marketing team, supporting teams, and vendors to launch campaigns on time and budget.

Responsibilities

• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media, and display advertising campaigns
• Planning, Implementing, managing, monitoring, and upgrading the organization’s website
• Design, build, and maintain our social media presence
• Measure and report the performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Plan, execute, and measure experiments and conversion tests
• Collaborate with internal teams to create landing pages and optimize user experience
• Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
• Instrument conversion points and optimize user funnels
• Collaborate with agencies and other vendor partners
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
• Responding to and troubleshooting all website issues.
• Identifying and responding to all website security breaches.
• Ensuring that the website is protected by enabling the appropriate security measures.
• Updating HTML, CSS, and JavaScript regularly.
• Conducting content audits to eliminate redundant or duplicate information.
• Handling and overseeing all social media pages (Instagram, Facebook, Twitter, LinkedIn, and YouTube)
• Creating appropriate website content aligned with the organization’s strategy.
• Ensuring website quality and efficiency by conducting regular test plans.
• Improving the user experience of the website regularly.
• Collaborating with all staff and management to ensure that the website aligns with brand strategy and meets the organization’s standards.
• Creating strategies to grow subscriber base and web traffic metrics.
• Ensuring full compliance on the website with all laws and regulations.
• Keeping up-to-date with industry best practices and monitoring competitor websites.

Requirements

• B.Sc Degree in Marketing or a related field
• Proven working experience in digital marketing
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
• Experience in optimizing landing pages and user funnels
• Experience with A/B and multivariate experiments
• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
• Working knowledge of ad serving tools (e.g., DART, Atlas)
• Experience in setting up and optimizing Google Adwords campaigns
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• Strong analytical skills and data-driven thinking
• Up-to-date with the latest trends and best practices in online marketing and measurement
• Expert Knowledge of Macromedia suite, Adobe suite, Content Management systems, and W3C Web standards
• Great understanding of Search Engine Optimization (SEO) and Paid Per Click (PPC).
• Ability to troubleshoot website issues in a fast-paced environment.
• Strong attention to detail with an analytical mind and outstanding problem-solving skills.
• Excellent content creation and writing skills.
• Fantastic time management skills with the ability to multi-task.