Digital Marketing Manager at Asseco Software Nigeria

Location: Victoria Island, Lagos

Job Description

• We are seeking a Digital Marketer who is a professional in online and social media marketing.
• The person will be a member of the company’s sales and marketing team. The dynamic candidate must have a track record of B2B digital marketing in technology or tech-related sectors. Strong leadership and self management skills are also required.

Responsibilities

• Create a social media marketing strategy and campaign by creating the content idea, budget planning, and implementation schedules.
• Plan and execute digital marketing campaigns.
• Maintain our online and social media presence (Websites, LinkedIn, Facebook, Instagram) across all digital channels.
• Execute social media efforts to improve KPIs, likes, shares, tweets, etc.
• Create and implement the content strategy for all digital channels to ensure online objectives are met.
• Identify and evaluate new digital technologies for effective marketing campaigns.
• Use web analytics tools to measure site traffic to better optimize marketing campaigns, email marketing and social media.
• Create and upload copy and images for the organization’s website and all platforms.
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.
• Liaise with the sales and marketing team to create marketing campaigns.
• Engage with the Executive Management with value propositions to drive business pipeline
• Create, edit, and post content, videos, podcasts, and audio content of the company’s products/services on online sites.
• Promote company’s product and services in the digital space.
• Report & analyze on key performance indicators and find opportunities for improvement monthly.
• Engage with technology community in West Africa
• Responsible for the company’s relationship with marketing vendors.
• Stay on top of technology trends and developments.
• Support the sales team in the technical sales process by ensuring
• Maintain a consumer-focused outlook and drive the communication of the company’s IT projects to the market.
• Manage own diary in order to organize and prioritize monthly, weekly and daily goals.

Requirements

• University Degree in Business Administration, Marketing
• Minimum of 3 years of successful work experience in B2B marketing in technology or tech-related sectors

Digital Marketing Experience:

• Candidates must have a good understanding of the technology industry and current trends
• Ability to speak foreign languages is a plus.

Salary
N3,600,000 / Annum.