Digital Marketing Lead at Tezza Business Solutions Ltd

Job Overview:

• As the Digital Marketing Lead, you will be responsible for developing, implementing, and managing marketing campaigns that promote our clients' products and services.
• You will play a major role in enhancing brand awareness within the digital space, driving website traffic, and acquiring leads/customers.
• This is a leadership role that requires experience in managing a team and delivering high-performance campaigns.

Key Responsibilities

• Develop, execute, and manage comprehensive digital marketing strategies to meet client objectives.
• Lead and manage the digital marketing team, including specialists in SEO, PPC, content, and social media.
• Oversee digital marketing campaigns across all channels including, but not limited to, Google Ads, Facebook Ads, Instagram, LinkedIn, and email marketing.
• Analyze campaign performance, track key performance metrics (KPI), and provide detailed reporting to clients.
• Identify new trends in digital marketing, evaluate new technologies, and ensure the agency stays ahead of the competition.
• Collaborate with other departments (such as design, web development, and sales) to create cohesive marketing strategies.
• Optimize content for the website and social networking channels.
• Manage budgets and forecast results for campaigns and the digital team.
• Build and maintain relationships with clients, ensuring that their marketing needs are being met.

Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field.
• Proven 4 years of experience as a Digital Marketing Lead or a similar senior marketing role in a digital agency or marketing firm.
• Strong understanding of current online marketing concepts, strategy, and best practices.
• Expertise in SEO, SEM, PPC, social media, and email marketing.
• Proficiency in web analytics tools (e.g., Google Analytics, SEMrush) and marketing automation platforms.
• Excellent communication and leadership skills with the ability to motivate a team.
• Analytical mindset with a focus on data-driven results.
• Ability to multitask, manage multiple clients, and deliver under tight deadlines.

Preferred Qualifications:

• Experience in client-facing roles with excellent client management skills.
• Certification in Google Ads, Facebook Blueprint, or HubSpot is a plus.