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  • Posted: Dec 3, 2021
    Deadline: Dec 19, 2021
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  • Konga Online shopping in Nigeria for phones, clothes, home & kitchen, computers and more at best prices on Konga.com. Enjoy fast delivery service. Buy now!
    Read more about this company

     

    Digital Marketing Lead

    Job Category: Manager Level
    Reports to: Head of Marketing

    Job Profile

    • The ideal candidate should be responsible for developing, implementing and managing marketing campaigns that promote the company and its products and/or services.
    • He or she shall play a major role in enhancing brand awareness within the digital space as well as driving website traffic and acquiring leads/customers.

    Professional Skills & Qualifications Required

    • Leadership skills with the ability to set and prioritize goals
    • Strong analytical skills and data-driven thinking
    • Up-to-date with the latest trends and best practices in online marketing and measurement
    • Experience with A/B and multivariate experiments
    • Experience in optimizing landing pages and user funnels
    • Proven working experience in digital marketing

    The ideal candidate will be responsible for:

    • Planning digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising
    • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
    • Identify trends and insights, and optimize spend and performance based on the insights
    • Brainstorm new and creative growth strategies
    • Plan, execute, and measure experiments and conversion tests
    • Collaborate with internal teams to create landing pages and optimize user experience
    • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
    • Evaluate emerging technologies.
    • Provide thought leadership and perspective for adoption where appropriate

    Why work with Konga?

    • A unique opportunity to work in a fast paced, structured and technologically driven environment
    • The opportunity to become part of a highly professional and dynamic team growing the ecommerce space in Nigeria
    • An unparalleled personal and professional growth as our longer-term objective is to train the next generation of leaders for our fast growing businesses.

    Method of Application

    Interested and qualified candidates should forward their updated CV (MS Word Doc and/or pdf formats) to: [email protected] using "Digital Marketing Lead" as the subject of the mail.

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