Digital Marketing Intern at Kaplo Africa

Job Description

• As a rapidly growing company, we are seeking a creative and innovative Digital Marketing Intern to join our team and help us share our vision with the world.
• As a Digital Marketing Intern at Kaplo, you will have the unique opportunity to gain hands-on experience in a dynamic and fast-paced environment.
• You will be an integral part of our marketing team, responsible for driving the online presence of our brand, and contributing to our growth. If you are a digital enthusiast with a passion for paid campaigns, this is the role for you!

Key Responsibilities
Paid Campaign Management:

• Plan, execute, and optimize paid advertising campaigns across various platforms such as Google Ads, Facebook, LinkedIn, and other relevant channels.
• Monitor campaign performance, budget allocation, and ROI analysis to drive continuous improvements.
• Implement A/B testing strategies to refine ad copy, targeting, and creative elements.

Content Creation and Marketing:

• Develop compelling and engaging content for ads, social media, and email marketing.
• Collaborate with the content team to align paid campaigns with the overall content strategy.
• Create landing pages and ad-specific content to maximize conversion rates.

Data Analysis and Reporting:

• Generate regular reports on campaign performance, providing insights and recommendations for improvements.
• Utilize analytical tools to track key performance indicators (KPIs) and measure the impact of campaigns.

Social Media Management:

• Assist in managing our social media accounts, including posting, engagement, and community building.
• Support the creation of a social media content calendar and strategize ways to increase brand visibility.

SEO and SEM Optimization:

• Collaborate with the team to optimize our website's SEO, ensuring high visibility in search engine results.
• Conduct keyword research and implement SEM strategies to drive organic and paid traffic.

Market Research:

• Stay up-to-date with industry trends and competitor activities to identify opportunities and threats.
• Help in defining target audiences and refining customer personas.

Business Development & Partnerships:

• Identifying new business opportunities, negotiating deals, forming alliances with other companies, and expanding the company's reach into new markets or customer segments.

Qualifications

• Recently graduated with a Degree in Marketing, Digital Marketing, or a related field.
• Passion for digital marketing, with a focus on paid advertising campaigns.
• Strong analytical skills and proficiency in data-driven decision-making.
• Excellent written and verbal communication skills.
• Familiarity with digital marketing tools such as WordPress, Google Ads, Facebook Ads Manager, and email marketing platforms.
• Creative thinking and ability to generate innovative marketing ideas.
• Highly organized with the ability to manage multiple tasks and meet deadlines.

What We Offer

• A dynamic and collaborative work environment.
• The opportunity to learn and grow in the field of digital marketing.
• Mentorship from experienced marketing professionals.
• Exposure to a cutting-edge HR, Payroll, and Recruitment technology.
• A chance to make a real impact in a rapidly growing startup.