At Data2Bots, we build secure and scalable data solutions in the cloud, helping businesses make informed decisions off their data. Our solutions are driven towards identifying organizational data challenges, designing strategies to address them while keeping your business’s needs top of mind without disrupting your business activities.
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Data2Bots, an IT Consulting Company is seeking a qualified Digital Marketing Generalist who will be responsible for developing and executing digital marketing strategies to drive online engagement, increase brand visibility, and generate leads.
This role involves working closely with the marketing team to plan, implement, and optimise digital marketing campaigns across various channels, including social media, email marketing, SEO/SEM, and content marketing.
The ideal candidate is a versatile professional with a passion for digital marketing and a proven track record of success.
SKILLS, QUALIFICATIONS AND REQUIREMENTS
Bachelor's degree in Marketing, Business, or a related field.
Proven experience in digital marketing (minimum 3-5 years) with a focus on strategy development and execution.
Strong knowledge of digital marketing channels, tools, and best practices.
Experience with SEO, SEM, social media management, email marketing, and content creation.
Proficient in using analytics tools to track and measure campaign performance.
Excellent communication and interpersonal skills.
Creative mindset with the ability to think outside the box.
RESPONSIBILITIES
Develop and execute comprehensive digital marketing strategies.
Plan, implement, and optimise paid advertising campaigns across platforms such as Google Ads, Facebook, and LinkedIn.
Manage and create engaging content for social media platforms to enhance brand visibility and engagement.
Utilise email marketing to nurture leads and engage with clients, including campaign planning, execution, and performance analysis.
Monitor and analyse the performance of digital marketing campaigns using analytics tools to identify areas for improvement.
Collaborate with cross-functional teams to ensure marketing strategies align with overall business objectives.
Stay abreast of industry trends and emerging digital marketing technologies, providing recommendations for continuous improvement.
Develop and maintain relationships with key industry influencers and partners.
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