Digital Marketing Generalist at Data2Bots

• Data2Bots, an IT Consulting Company is seeking a qualified Digital Marketing Generalist who will be responsible for developing and executing digital marketing strategies to drive online engagement, increase brand visibility, and generate leads.
• This role involves working closely with the marketing team to plan, implement, and optimise digital marketing campaigns across various channels, including social media, email marketing, SEO/SEM, and content marketing. 
• The ideal candidate is a versatile professional with a passion for digital marketing and a proven track record of success.

SKILLS, QUALIFICATIONS AND REQUIREMENTS

• Bachelor's degree in Marketing, Business, or a related field.
• Proven experience in digital marketing (minimum 3-5 years) with a focus on strategy development and execution.
• Strong knowledge of digital marketing channels, tools, and best practices.
• Experience with SEO, SEM, social media management, email marketing, and content creation.
• Proficient in using analytics tools to track and measure campaign performance.
• Excellent communication and interpersonal skills.
• Creative mindset with the ability to think outside the box.

RESPONSIBILITIES

• Develop and execute comprehensive digital marketing strategies.
• Plan, implement, and optimise paid advertising campaigns across platforms such as Google Ads, Facebook, and LinkedIn.
• Manage and create engaging content for social media platforms to enhance brand visibility and engagement.
• Utilise email marketing to nurture leads and engage with clients, including campaign planning, execution, and performance analysis.
• Monitor and analyse the performance of digital marketing campaigns using analytics tools to identify areas for improvement.
• Collaborate with cross-functional teams to ensure marketing strategies align with overall business objectives.
• Stay abreast of industry trends and emerging digital marketing technologies, providing recommendations for continuous improvement.
• Develop and maintain relationships with key industry influencers and partners.