Digital Marketing Expert at Crimson Power Ltd

Role Description

• This is a full-time on-site role for a Digital Marketing Expert located in Lekki.
• The Digital Marketing Expert will be responsible for creating and executing marketing campaigns, managing the company's digital communication channels, generating leads and sales, and developing marketing strategies to increase the company's visibility and sales.

Key Responsibilities:

• Plan, execute, and optimize digital advertising campaigns on various platforms.
• Conduct thorough keyword research and refine audience targeting strategies.
• Craft compelling ad copy to enhance campaign performance and ROI.
• Monitor campaign metrics, analyze data trends, and derive actionable insights.
• Collaborate with designers to create visually captivating ad creatives.
• Efficiently manage campaign budgets to maximize impact.
• Develop and implement email marketing campaigns, including lead nurturing funnels.
• Stay updated on industry trends and emerging technologies.
• Generate detailed reports and present findings to stakeholders.
• Contribute to overall digital marketing strategy and content creation.

Qualifications

• Excellent communication skills
• Marketing and Sales skills
• Social Media Marketing skills
• Experience in developing and implementing marketing strategies
• An understanding of SEO and SEM
• Experience in the renewable energy industry is a plus
• Bachelor's degree in Marketing, Communications or related field