Digital Marketing Executive at Uniccon Group

Description:

• We are looking for an experienced and result-driven digital marketing executive to join our marketing team.
• As a digital marketing executive at our company, you will be responsible for setting up, implementing and managing the overall company's digital marketing strategy.
• The development and implementation of digital marketing strategies are extremely
• important for our company's success, so your role will play a crucial role in achieving our business goals and objectives.
• The ideal candidate is expected to have experience and passion for digital technologies and all major digital marketing channels and tools.

Duties and responsibilities

• Develop, implement and monitor the overall digital marketing strategy
• Stay up to date with the latest technology and best digital marketing practices
• Implement digital marketing activities across a broad range of digital marketing channels (SEO, SEM, Social Media, Email, Mobile, Display, etc)
• Set up conversion, pixel, and event tracking on the website and across various digital platforms
• Manage and improve online content, paying attention to SEO, domain authority and community building.
• Stay abreast of emerging digital tools and platforms, digital marketing trends, new technologies, and share insights with the rest of the team
• Monitor competition and provide suggestions for improvement
• Conduct research on market trends, brand’s audiences and competitors, and end-to-end consumer journey to drive engagements and conversions
• Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
• Prepare online newsletters and promotional emails, organize their distribution and
• ensure growth of newsletter subscribers.
• Provide creative ideas for content creation

Requirements

• A minimum of 3 years of experience as a Digital Marketing Executive
• 3 years of experience in developing and implementing digital marketing strategies
• Good knowledge of all different digital marketing channels
• Good knowledge and experience with online marketing tools and best practices
• 3 years of hands-on experience with SEO/SEM and Google Analytics
• Sense of ownership for the brand
• Critical thinker and problem-solving skills
• Team player
• Good time-management skills
• Great interpersonal and communication skills
• BSc degree in Marketing, Communications, or relevant field