Digital Marketing Executive at Terawork

Job Summary

• The ideal professional is responsible for maintaining brand Online presence and various creating marketing campaigns to drive online sales / business development.

Key Responsibilities

• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
• Develop different content types, including email, social media posts, blogs.
• Generate ideas for new content composition Write engaging content and ensure that it adheres to SEO standards.
• Research markets and industries to create content that is innovative and original.
• Collaborate with campaign managers, creative team, and designers.
• Design, build and maintain our social media presence
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Utilize SEO best practices to generate traffic to our website.
• Identify customers’ needs and gaps in our content and recommend new topics
• Perform other digital marketing functions.

Skills and Qualifications

• Bachelor's Degree in English, Journalism, Marketing or related field.
• Good Knowledge of Digital Marketing
• Proven 3+ years work experience as a Content Writer or Copywriter.
• Knowledge of SEO, Email marketing is an added advantage.