Digital Marketing Executive at Stresert Services Limited

Job Summary

The successful hire will be responsible for looking into the online marketing strategies for the Group. He/she will be required to plan and execute marketing campaigns, maintain and supply contents for the organizations’ websites, social media pages, blogs, etc.

General Duties/Key Responsibilities:

• Generate social media content on all the Group’s social media platforms to drive publicity and increase follower-ship.
• Develop and manage digital marketing campaigns
• Manage the Group’s websites
• Optimize content for the website and social networking channels such as Facebook, Twitter, Instagram, Tik-Tok, LinkedIn etc.
• Track all website traffic flow and provide internal reports regularly
• Attend relevant networking events and product launches.
• Plan and monitor the Group’s ongoing digital presence.
• Identify new digital marketing trends and ensure that all the company’s services are aware and ahead of industry developments
• Use and research the internet and new media to reach new customers, generate leads and retain existing customers
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Generate, edit, publish and share engaging content daily (e.g. original text, photos, videos, and news)
• Serve as the organization’s media liaison and formal spokesperson.
• Oversee a monthly content calendar and determine the media strategy for each month.
• Analyze market research and plan promotions, competitions and other various creative marketing techniques based on the research results.
• Work on "on-page" and "off-page" "SEO" (search engine optimization) of all the website pages.
• Edit and post content, videos, podcasts, and audio content on online sites.
• Ensure timely payments of all applicable subscriptions required for promotions.
• Promote company’s product and services in the digital space.
• Execute social media efforts to improve followership, likes, shares, tweets, etc.
• Creating and executing SMS, and email-based marketing campaigns
• Conceptualize and implement digital marketing strategies across diverse platforms for all brands
• Work closely with the different service-lines to develop solutions to improve the Group’s online presence

Requirements/Skills

• HND/Bachelor’s degree in relevant field
• Proven hands-on work experience as a digital marketer with portfolio of past jobs as evidence
• Ability to deliver all-round creative contents (text, image, and video)
• Solid knowledge of SEO, keyword research, Google Analytics
• Knowledge of online marketing channels
• Excellent communication skills
• Creative and intrapreneurial
• Analytical and multitasking skills
• Video editing skills is an advantage
• Knowledge of scheduling apps is a must
• Ownership mentality
• Strong decision-making and attention to detail
• Ability to work under pressure and meet deadlines.
• Ability to work independently and as part of a team
• Attention to detail

Remuneration

Negotiable