Digital Marketing Executive at PPC Limited

Location: V/I, Lagos
Summary of Roles / Responsibilities

• Plan and execute digital marketing, including SEO/SEM, database marketing, email, social media and display advertising campaigns
• Design, build and maintain the company’s social media presence and respond to enquiries
• Brainstorm new and creative growth strategies
• Plan, execute, and measure A/B experiments and conversion tests
• Collaborate with internal teams to create landing pages and optimize user experience
• Monitor key online marketing metrics to track success and troubleshoot factors mitigating against target deliverables
• Ensure that the company’s brand identity and message is consistent
• Edit and post content, videos, podcasts, infographics and a wide range of content via on online sites
• Develop and manage digital marketing campaigns for viral following and engagement
• Manage organization’s website, landing pages and blogs
• Optimize content for the website and social networking channels such as LinkedIn, Facebook, Instagram, etc. (Solid experience building active followership on LinkedIn, Facebook and Instagram. Tiktok preferred)
• Use analytics to study patterns and leverage study results to fulfil customer requirements
• Track the website traffic flow and provide internal reports regularly
• Fix error in online content, arrange webinars, webcasts and other digital experiences
• Develop periodic surveys to customers to identify customer satisfaction levels and ways to improve
• Profile and retarget current and potential customers
• Strategically improve and leverage on digital platforms that clients have found more convenient interacting with  

Qualification and Person Specification

• Degree in Marketing or a related field.
• 5 – 6 years of experience in Digital Marketing in a Digital Agency
• Excellent working knowledge of building following and engagement via organic content promotion
• Experience working with sales team and supplying them with market intelligence that can lead to a sales call
• Demonstrable experience leading and managing SEO/SEM, database marketing, email campaigns, social media and/or display advertising campaigns
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate action
• Solid knowledge of website analytics tools
• Experience in setting up and optimizing Google Adwords campaigns
• Working knowledge of HTML, CSS, and JavaScript development, Photoshop, and Coreldraw
• Experience using data from Questionnaires and Survey to determine customer behavior
• Strong analytical skills and data-driven thinking
• Dedication to customer satisfaction and providing immediate response
• Up-to-date with the latest trends and best practices in online marketing and measurement.