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  • Posted: Sep 28, 2022
    Deadline: Oct 4, 2023
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    With over 20 years track record of delivering turnkey engineering solutions across 5 business sectors - Telecommunications, Energy, Health, Transport and Building Management Systems, PPC (formerly Philips Projects Centre) is a Systems Engineering and Integration Company whose activities are primarily geared towards providing specialized integrated solutions....
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    Digital Marketing Executive

    Location: V/I, Lagos
    Summary of Roles / Responsibilities

    • Plan and execute digital marketing, including SEO/SEM, database marketing, email, social media and display advertising campaigns
    • Design, build and maintain the company’s social media presence and respond to enquiries
    • Brainstorm new and creative growth strategies
    • Plan, execute, and measure A/B experiments and conversion tests
    • Collaborate with internal teams to create landing pages and optimize user experience
    • Monitor key online marketing metrics to track success and troubleshoot factors mitigating against target deliverables
    • Ensure that the company’s brand identity and message is consistent
    • Edit and post content, videos, podcasts, infographics and a wide range of content via on online sites
    • Develop and manage digital marketing campaigns for viral following and engagement
    • Manage organization’s website, landing pages and blogs
    • Optimize content for the website and social networking channels such as LinkedIn, Facebook, Instagram, etc. (Solid experience building active followership on LinkedIn, Facebook and Instagram. Tiktok preferred)
    • Use analytics to study patterns and leverage study results to fulfil customer requirements
    • Track the website traffic flow and provide internal reports regularly
    • Fix error in online content, arrange webinars, webcasts and other digital experiences
    • Develop periodic surveys to customers to identify customer satisfaction levels and ways to improve
    • Profile and retarget current and potential customers
    • Strategically improve and leverage on digital platforms that clients have found more convenient interacting with  

    Qualification and Person Specification

    • Degree in Marketing or a related field.
    • 5 – 6 years of experience in Digital Marketing in a Digital Agency
    • Excellent working knowledge of building following and engagement via organic content promotion
    • Experience working with sales team and supplying them with market intelligence that can lead to a sales call
    • Demonstrable experience leading and managing SEO/SEM, database marketing, email campaigns, social media and/or display advertising campaigns
    • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate action
    • Solid knowledge of website analytics tools
    • Experience in setting up and optimizing Google Adwords campaigns
    • Working knowledge of HTML, CSS, and JavaScript development, Photoshop, and Coreldraw
    • Experience using data from Questionnaires and Survey to determine customer behavior
    • Strong analytical skills and data-driven thinking
    • Dedication to customer satisfaction and providing immediate response
    • Up-to-date with the latest trends and best practices in online marketing and measurement.

    Method of Application

    Interested and qualified candidates should forward their CV to: careers@ppcng.com using the position as subject of email.

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